TikTok Engagement Rate
Benchmarks 2026
TikTok engagement rate benchmarks across 50,000 creators and 6 niches. 2026 average: 5.96%, stable year over year.
Unlike Instagram and YouTube, where engagement rates drop sharply as accounts grow, TikTok's decay curve is nearly flat. A 1M+ TikTok account still averages 4.6% ER — roughly 10× what an Instagram account the same size can expect. This is why mid-tier and mega TikTok creators still command strong brand deals even after follower count growth plateaus.
Engagement rate by follower count
All 2026 data from TikTok Creator Marketplace samples. Measured using views-based ER: (likes + comments + shares) ÷ views.
| Follower tier | Avg ER | P25 | P75 (good) | P90 (elite) |
|---|---|---|---|---|
| Nano · 1K–10K | 7.20% | 3.1% | 11.8% | 16.5% |
| Micro · 10K–100K | 6.40% | 2.8% | 9.9% | 14.1% |
| Mid · 100K–500K | 5.80% | 2.4% | 8.6% | 12.4% |
| Macro · 500K–1M | 5.20% | 2.1% | 7.9% | 11.0% |
| Mega · 1M+ | 4.60% | 1.8% | 7.1% | 10.2% |
Engagement rate by niche
Niche effects on TikTok are smaller than on Instagram or YouTube because the For You Page compresses variance.
| Niche | Avg ER | Median views/post | Saves-to-like ratio | Typical top video boost |
|---|---|---|---|---|
| Fitness & health | 7.1% | 82,000 | 0.18 | 12× |
| Beauty & fashion | 6.8% | 115,000 | 0.14 | 15× |
| Food & cooking | 6.5% | 68,000 | 0.22 | 10× |
| Lifestyle & vlog | 6.2% | 54,000 | 0.11 | 8× |
| Tech & gaming | 5.1% | 98,000 | 0.09 | 18× |
| Finance & business | 4.4% | 42,000 | 0.31 | 7× |
The saves-to-like ratio is the most under-used signal on TikTok. Finance content has the highest saves ratio (0.31) because viewers bookmark it for later reference — which correlates directly with higher sponsorship rates despite lower raw ER numbers.
Methodology
- Sample
- 50,000 public TikTok creator accounts stratified across 6 niches and 5 follower tiers. Accounts with fewer than 10 posts in the window excluded.
- Date range
- Videos posted January 1 through March 31, 2026. Minimum 15 videos per creator in the window.
- Formula
- ER = (likes + comments + shares) ÷ views × 100%. Views measured 72+ hours after publish to stabilize.
- Top video boost
- The ratio between a creator's best-performing video and their median video. A high ratio indicates algorithm-dependent distribution.
Cite this dataset
Admetrics Team (2026). TikTok Engagement Rate Benchmarks 2026. useadmetrics.com/benchmarks/tiktok-engagement-rate-2026 Retrieved April 10, 2026.