Influencer Rate Calculator
Calculate what to charge for a sponsored post on Instagram, TikTok, or YouTube. This isn't a lookup — it's a formula that factors in platform, followers, engagement rate, and niche, the same variables brand managers use when building their creator budgets.
Loading calculator…
The 4 multipliers that set your rate
TL;DR
Platform × follower count × ER × niche. Everything else is noise — case studies, audience demographics, previous brand logos are outputs, not inputs.
Brand managers use approximately this formula even when they pretend to be more sophisticated. Their 'audience fit analysis' is usually a sanity check on top of the formula, not a replacement for it.
# Influencer rate formula (per post) base_rate = Instagram: $100 per 10K followers TikTok: $80 per 10K followers YouTube: $250 per 10K subscribers ER_multiplier × niche_multiplier × base_rate = final price
Line items creators forget to bill
TL;DR
Usage rights, exclusivity, whitelisting, rush fees, revision limits. Each of these is a negotiation lever worth 20–100% of the base rate.
Usage rights alone can double a deal's value — if a brand wants to run your post as a paid ad, that's a separate usage right, separately priced. Negotiate for time-limited rights (3 or 6 months) rather than perpetual; perpetual rights should cost 3× a 3-month window.
Frequently asked questions
What should I charge for my first sponsored post?+
Start at the formula above × 0.7 (20% discount as a good-faith first deal). After 3 successful deals, raise to full formula. After 10, start adding line items.
Should I accept 'free product' deals?+
Only if the product retails above $200 AND you would have bought it anyway AND it comes with no usage rights. Anything else is undercharging yourself.
How do I negotiate up from a brand's lowball offer?+
Send a one-line reply: 'Happy to partner — my rate for this scope is $X, and I can start within Y days.' Don't justify, don't apologize, don't counter immediately. 70% of the time they accept or negotiate up from their initial number.