Instagram Money Calculator
Estimate what your Instagram account could earn from brand deals. Unlike TikTok, Instagram has no creator fund — income comes almost entirely from sponsored posts and affiliate. The rough 2026 formula is $100 per 10K followers per post, adjusted up for high ER and down for low ER.
How Instagram creators actually price posts
The $100/10K rule has held up for a decade, but the multipliers have moved. In 2026, high-intent niches dominate pricing because brands know they drive measurable revenue. A 50K finance Instagram easily charges $800/post — same post in entertainment struggles to clear $400.
# Instagram monthly income estimate base_rate = (followers / 10000) × $100 ER_multiplier = 1.8 if ER ≥ 4% 1.3 if ER ≥ 2% 1.0 if ER ≥ 1% 0.7 otherwise price_per_post = base_rate × ER_multiplier monthly = price_per_post × posts_per_month
Usage rights — the forgotten money
Typical 2026 usage rights pricing: 30–50% of the post fee for 3-month organic rights, 60–100% for 6-month paid media rights, 100%+ for exclusive rights. Most creators forget to bill for this and leave $200–$2,000 on the table per deal.