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16 free calculators for creators and media buyers. Benchmarked against 50,000+ accounts. No signup. No ads.

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Pricing & monetization

What to charge, what you'll earn, and when brands will pay it.

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TikTok Money
Estimate TikTok Creator Fund and brand deal earnings based on views, followers, and niche
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Instagram Money
Estimate Instagram creator earnings from brand deals and affiliate based on follower count and engagement rate
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Influencer Rate
Calculate what to charge per sponsored post across Instagram, TikTok, and YouTube

2026 benchmarks

Free to cite under CC BY 4.0. Sampled from 50,000+ accounts.

Instagram
Instagram Engagement Rate Benchmarks 2026
Instagram engagement rate benchmarks for 2026. Based on 50,000 accounts across 10 niches and 5 follower tiers. Average ER dropped 18% YoY to 0.98%.
TikTok
TikTok Engagement Rate Benchmarks 2026
TikTok engagement rate benchmarks across 50,000 creators and 6 niches. 2026 average: 5.96%, stable year over year.
YouTube
YouTube CPM by Niche (2026 Benchmarks)
YouTube CPM benchmarks across 8 niches, sampled from 50,000 channels. Finance tops the list at $18 CPM; entertainment bottoms at $2.80.
Paid Media
Facebook Ads CPC Benchmarks 2026
Meta (Facebook + Instagram) CPC benchmarks by industry and placement. All-industry average: $0.97 CPC, up 12% YoY.

Guides

Plain-English answers to the questions creators actually ask.

Engagement · 8 min read
What is a good TikTok engagement rate in 2026?
The 2026 TikTok average engagement rate is 5.96%. Here's what counts as good, what brands pay for, and how to hit the top 10% — based on 50,000 creators.
Monetization · 10 min read
How much do YouTubers really make per view in 2026?
YouTubers earn between $1 and $10 RPM in 2026, depending almost entirely on niche. Here's how the math actually works.
Engagement · 7 min read
How to calculate Instagram engagement rate (the 2026 way)
The 2026 Instagram ER formula uses reach, not followers, and includes saves. Here's how to calculate it correctly.
Engagement · 6 min read
Instagram engagement rate by follower count (2026)
1K–10K accounts average 2.4% ER. 1M+ falls below 0.5%. Here's why — and what to do about it.
Monetization · 6 min read
YouTube RPM vs CPM explained
CPM is what advertisers pay. RPM is what you keep. Here's why the difference matters and how to use both.
Monetization · 7 min read
How to price your first sponsored post
The $100-per-10K-followers rule is outdated. Here's the 2026 formula that factors in platform, ER, and niche.
See all guides →