2026 benchmarks

Free benchmark datasets from 50,000+ accounts and ad campaigns. All CC BY 4.0 — free to cite with attribution.

Instagram · 50,000 accounts

Instagram Engagement Rate Benchmarks 2026

Instagram engagement rate benchmarks for 2026. Based on 50,000 accounts across 10 niches and 5 follower tiers. Average ER dropped 18% YoY to 0.98%.

TikTok · 50,000 creators

TikTok Engagement Rate Benchmarks 2026

TikTok engagement rate benchmarks across 50,000 creators and 6 niches. 2026 average: 5.96%, stable year over year.

YouTube · 50,000 channels

YouTube CPM by Niche (2026 Benchmarks)

YouTube CPM benchmarks across 8 niches, sampled from 50,000 channels. Finance tops the list at $18 CPM; entertainment bottoms at $2.80.

Paid Media · 12,000 ad accounts

Facebook Ads CPC Benchmarks 2026

Meta (Facebook + Instagram) CPC benchmarks by industry and placement. All-industry average: $0.97 CPC, up 12% YoY.