Guides for creators
Plain-English answers to the questions creators and media buyers actually ask. Updated for 2026.
Engagement · 8 min read
What is a good TikTok engagement rate in 2026?
The 2026 TikTok average engagement rate is 5.96%. Here's what counts as good, what brands pay for, and how to hit the top 10% — based on 50,000 creators.
Monetization · 10 min read
How much do YouTubers really make per view in 2026?
YouTubers earn between $1 and $10 RPM in 2026, depending almost entirely on niche. Here's how the math actually works.
Engagement · 7 min read
How to calculate Instagram engagement rate (the 2026 way)
The 2026 Instagram ER formula uses reach, not followers, and includes saves. Here's how to calculate it correctly.
Engagement · 6 min read
Instagram engagement rate by follower count (2026)
1K–10K accounts average 2.4% ER. 1M+ falls below 0.5%. Here's why — and what to do about it.
Monetization · 6 min read
YouTube RPM vs CPM explained
CPM is what advertisers pay. RPM is what you keep. Here's why the difference matters and how to use both.
Monetization · 7 min read
How to price your first sponsored post
The $100-per-10K-followers rule is outdated. Here's the 2026 formula that factors in platform, ER, and niche.
Advertising · 7 min read
What is a good CTR for Google Ads in 2026?
Google Search CTR averages 3.17% in 2026. Here's what counts as good, great, and elite — plus how to get there.
Advertising · 6 min read
Facebook CPM benchmarks explained (2026)
Facebook/Meta CPM averages $8.50 in 2026. Here's what drives it, why it swings, and how to keep yours in check.