YouTube RPM Calculator

RPM — Revenue Per Mille — is what you actually take home per 1,000 views, after YouTube's 45% cut. It's the most honest income metric for creators because it includes all your views (monetized or not). Use this to compare your real earning power across months and videos.

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RPM vs CPM: which one matters?

TL;DR
RPM is your real paycheck. CPM is a marketing metric. Never compare your RPM to someone else's CPM — you'll feel broke for no reason.

RPM divides total net revenue by total views (including non-monetized ones). CPM divides gross ad revenue by only monetized impressions. RPM is always lower. Always. A channel with $8 CPM and 55% ad impression rate walks home with roughly $2.40 RPM.

# RPM formula
RPM = (net_revenue / total_views) × 1000

# Example: $2,640 net from 1.2M views
→ 2640 / 1200000 × 1000 = $2.20 RPM

How to lift your RPM without changing niche

TL;DR
Longer videos. US-timezone uploads. Q4 obsession. Sponsor spots.

Hit 8-minute minimum on every video to unlock mid-roll inventory. Schedule uploads for 9am–3pm US Eastern to catch the peak of daytime ad auctions. Double your upload cadence in November and December — Q4 RPMs often equal the rest of the year combined.

Frequently asked questions

Is RPM the same as what YouTube pays me?+
Yes — RPM is what actually hits your bank account, per 1,000 views. Multiply by your total view count to get monthly income.
Why is my RPM lower than the averages?+
Three reasons in order: audience geography (global vs US), video length (short vs 8+ min), and niche (entertainment vs finance).
Do channel memberships and Super Chats count in RPM?+
No — YouTube calculates RPM from AdSense only. Memberships and Super Chats are tracked separately in Studio.

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